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Pacific surf culture — board shorts, rash guards, sun-bleached hair, flip-flops, and an easy sun-soaked California vibe.
Surf fashion was born on the beaches of Hawaii and California in the 1950s-60s, shaped by brands like Quiksilver, Billabong, and Rip Curl. It's the aesthetic of board culture — sun-bleached, salt-crusted, and built for life between the waves and the shore.
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