Athleisure
aka Activewear Fashion, Gym-to-Street
"Always ready for a workout (or coffee)"
Athletic wear designed for both performance and everyday life. Blurs the line between workout clothes and casual wear.
Atmosphere
The sensory world of Athleisure
Yoga studios, juice bars, farmer's markets, Pilates classes
Philosophy
Health is wealth, comfort is key, always be moving
Who Lives Here
The character archetypes that embody Athleisure
The Wellness Influencer
The Morning Runner
The Yogi
What It Rejects
Athleisure exists in opposition to:
Restrictive clothing
Sedentary style
Discomfort
Daily Rituals
The practices and behaviors that define this way of living
Morning workouts
Green smoothies
Athleisure errands
Self-care Sundays
Origin
Emerged in late 2000s, popularized by Lululemon and celebrity athleisure lines. Pandemic accelerated adoption as work-from-home uniform.
Era
2008-Present
Regions
Los Angeles, New York, Global urban
Trend Score
Key Elements
Key Garments
- •Leggings
- •Sports bras
- •Hoodies
- •Track pants
- •Performance sneakers
- •Windbreakers
- •Athletic tanks
- •Joggers
Silhouettes
- •Form-fitting
- •Comfortable
- •Sporty
Color Palette
Performance neutrals with energetic pops
Primary Colors
Secondary Colors
Accent Colors
Key Brands
Materials
Cultural Context
Wellness culture, work-from-home lifestyle, health as status symbol