Clean Girl
aka Model Off Duty, Slicked-back Aesthetic
"Effortless perfection"
An aesthetic promoting a "low-effort" yet high-maintenance look. Focuses on glowing skin, minimalist jewelry, and organized lifestyles.
Atmosphere
The sensory world of Clean Girl
Bright apartments, yoga studios, juice bars
Philosophy
Less is more (if it’s perfect)
Who Lives Here
The character archetypes that embody Clean Girl
The It-Girl
The Wellness Coach
What It Rejects
Clean Girl exists in opposition to:
Messiness
Heavy makeup
Clutter
Daily Rituals
The practices and behaviors that define this way of living
10-step skincare
Slicking back hair
Iced coffee runs
Origin
Popularized on TikTok and Instagram, drawing heavily from the "Off-Duty Model" looks of the 2010s.
Era
2021-Present
Regions
Social Media, Los Angeles, New York
Trend Score
Key Elements
Key Garments
- •Matching sweatsets
- •Claw clips
- •Gold hoop earrings
- •Oversized blazers
- •Bike shorts
Silhouettes
- •Sleek
- •Athleisure
- •Oversized blazers
Color Palette
Pristine neutrals and organic tones
Primary Colors
Secondary Colors
Accent Colors
Key Brands
Materials
Cultural Context
Wellness culture, self-care as a status symbol, organized living