Atmosphere
The sensory world of Coastal Cowgirl
Beach bonfires, horseback rides at sunset, vintage trucks, wildflowers in mason jars, salted air and leather
Philosophy
Life is an adventure between two landscapes—the freedom of open plains and endless ocean. Rugged yet feminine, wild yet grounded.
Who Lives Here
The character archetypes that embody Coastal Cowgirl
The Surf Cowgirl
The Desert Wanderer
The Coastal Rancher
The Free Spirit
What It Rejects
Coastal Cowgirl exists in opposition to:
Urban rigidity
Fast fashion
Indoor living
Conformity
Daily Rituals
The practices and behaviors that define this way of living
Sunrise surf sessions
Golden hour horse rides
Beach picnics
Vintage market hunting
Festival going
Origin
Emerged in 2023 as Western fashion met coastal aesthetics, popularized by influencers in California and Texas coastal towns.
Era
2023-Present
Regions
California Coast, Texas Gulf Coast, Tulum, Byron Bay
Trend Score
Key Elements
Key Garments
- •Cowboy boots
- •Denim cutoffs
- •Crochet bikinis
- •Fringe vests
- •Western belts
- •Sundresses
- •Straw cowboy hats
- •Turquoise jewelry
Silhouettes
- •Relaxed fit
- •Western-inspired
- •Bohemian
Color Palette
Desert sunset meeting ocean blues
Primary Colors
Secondary Colors
Accent Colors
Key Brands
Materials
Cultural Context
Blending two American archetypes—the cowgirl and the surfer—into a laid-back, adventurous lifestyle that celebrates both land and sea.