Coastal Granddaughter
aka Young Coastal, Coastal Youth, Beach Prep
"Nancy Meyers heroine, younger years"
A younger interpretation of Coastal Grandmother, featuring more contemporary pieces while maintaining the breezy, effortless coastal aesthetic.
Atmosphere
The sensory world of Coastal Granddaughter
Beach mornings, farmers markets, bike rides, linen drying, sea salt hair, sunset walks
Philosophy
Simple living, natural beauty, coastal ease, sustainable choices, effortless style.
Who Lives Here
The character archetypes that embody Coastal Granddaughter
The Beach Girl
The Coastal Preppy
The Young Professional
The Sustainable Shopper
What It Rejects
Coastal Granddaughter exists in opposition to:
Fast fashion
Overcomplicated style
City stress
Synthetic materials
Daily Rituals
The practices and behaviors that define this way of living
Morning beach walks
Farmers market trips
Sustainable shopping
Natural beauty routines
Origin
Emerged in 2023 as Gen Z adopted and youth-ified the Coastal Grandmother trend, making it more accessible and age-appropriate.
Era
2023-Present
Regions
New England, California Coast, Mediterranean, Coastal areas
Trend Score
Key Elements
Key Garments
- •Linen shirts
- •White jeans
- •Espadrilles
- •Straw hats
- •Light sweaters
- •Canvas totes
- •Sundresses
- •Minimal jewelry
Silhouettes
- •Relaxed
- •Breezy
- •Effortless
Color Palette
Beach-bleached neutrals and ocean blues
Primary Colors
Secondary Colors
Accent Colors
Key Brands
Materials
Cultural Context
Aspirational coastal living for younger generations. Accessible luxury. Sustainable, natural living aesthetics.