established

VSCO Girl

Hydro Flask and scrunchie era — oversized tees, Birkenstocks, shell jewellery, messy buns, and a casual eco-conscious beach-adjacent vibe.

79Trend Score

5Tags

casualbeachscrunchieminimaltiktok

The Story

VSCO girl emerged in 2019 as a TikTok and Instagram phenomenon named after the VSCO photo editing app, representing a specific coastal Californian aesthetic. It centered on Hydro Flasks, scrunchies, and a carefree, environmentally-conscious persona that became both viral trend and cultural punchline.

Key Pieces

oversized t-shirt
Birkenstock sandals
shell necklace
scrunchie
Hydro Flask
friendship bracelets
Nike shorts
Fjällräven backpack
Crocs

VSCO Girl

The Story

Key Pieces

Color Palette

The Vibe

Related Cores