Grandmacore
aka Granny Chic, Nana Aesthetic
"Comfort of grandmother's embrace"
Embracing grandmother aesthetics through vintage cardigans, floral prints, and cozy domesticity.
Atmosphere
The sensory world of Grandmacore
Cozy living rooms, baking smells, knitting circles, afternoon tea
Philosophy
Slow living, handmade warmth, vintage wisdom
Who Lives Here
The character archetypes that embody Grandmacore
The Young Grandmother
The Vintage Enthusiast
The Homemaker
What It Rejects
Grandmacore exists in opposition to:
Fast trends
Youth obsession
Modern minimalism
Daily Rituals
The practices and behaviors that define this way of living
Baking traditions
Knitting
Tea time
Vintage collecting
Origin
Emerged on TikTok 2020-2021 as Gen Z romanticized grandmotherly comfort and vintage style.
Era
2020-Present
Regions
Online, Global
Trend Score
Key Elements
Key Garments
- •Cardigans
- •Floral dresses
- •Pearl necklaces
- •Knit vests
- •Vintage glasses
- •Crocheted items
- •House slippers
Silhouettes
- •Comfortable
- •Modest
- •Vintage
Color Palette
Gentle vintage palette of grandmother's house
Primary Colors
Secondary Colors
Accent Colors
Key Brands
Materials
Cultural Context
Comfort seeking, vintage appreciation, domestic nostalgia