Tech Bro
aka Silicon Valley Style, Founder Mode, Startup Casual
"Disrupting fashion by ignoring it"
The understated, expensive casual aesthetic of Silicon Valley tech workers, featuring Patagonia vests, Allbirds, and minimalist tech accessories.
Atmosphere
The sensory world of Tech Bro
Open offices, standing desks, kombucha on tap, whiteboard brainstorms, VC pitch decks, hackathons
Philosophy
Code over clothes. Function over form. Optimization over style. Building the future.
Who Lives Here
The character archetypes that embody Tech Bro
The Founder
The Engineer
The Product Manager
The Early Employee
What It Rejects
Tech Bro exists in opposition to:
Traditional corporate wear
Fashion consciousness
Effort in dressing
Status symbols
Daily Rituals
The practices and behaviors that define this way of living
Uniform dressing
Gear optimization
Podcast listening commutes
Coffee shop working
Origin
Evolved from Silicon Valley startup culture in the 2010s, epitomized by Mark Zuckerberg's grey t-shirts and the rise of tech company dress codes.
Era
2010s-Present
Regions
San Francisco, Seattle, Austin, Tech hubs globally
Trend Score
Key Elements
Key Garments
- •Patagonia vests
- •Allbirds sneakers
- •Hoodies
- •Dark jeans
- •Quarter-zip sweaters
- •Arc'teryx jackets
- •Apple Watch
- •Backpacks
Silhouettes
- •Casual
- •Layered
- •Comfortable
Color Palette
Muted neutrals with tech company branding
Primary Colors
Secondary Colors
Accent Colors
Key Brands
Materials
Cultural Context
Wealth signaled through understated but expensive casual wear. Optimization culture. Work-life blur. Status through company affiliation.