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Also known as: Decora Kei
Accessory-rich Japanese street fashion built from bright layers, crowded clusters of hair clips, colorful beads and playful everyday clothes. Repetition turns small decorations into the main feature of the outfit.
Decora developed within Harajuku street fashion and was documented through street photography, magazines and the personal styling of its wearers.
Culture, feeling, setting, and how the aesthetic is interpreted.
Decora belongs to a specific Japanese fashion community within the broader world of kawaii. Its dense accessorizing gives it a different focus from general colorful dressing or childhood nostalgia. Outfits can use a rainbow or concentrate on a smaller color family.
Outfit formulas, beauty cues, and search terms for building the look.
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